caa a22 4500 606228810 CHVBK 20210128101205.0 cr unu---uuuuu 210128e20151201xx s 000 0 eng 10.1007/s10796-014-9509-2 doi (NATIONALLICENCE)springer-10.1007/s10796-014-9509-2 Vishwanath Arun Communication, Management Science & Systems, SUNY at Buffalo, 14260, Buffalo, NY, USA aut Diffusion of deception in social media: Social contagion effects and its antecedents [Elektronische Daten] [Arun Vishwanath] What makes deceptive attacks on social media particularly virulent is the likelihood of a contagion effect, where a perpetrator takes advantage of the connections among people to deceive them. To examine this, the current study experimentally stimulates a phishing type attack, termed as farcing, on Facebook users. Farcing attacks occur in two stages: a first stage where phishers use a phony profile to friend victims, and a second stage, where phishers solicit personal information directly from victims. In the present study, close to one in five respondents fell victim to the first stage attack and one in ten fell victim to the second stage attack. Individuals fell victim to a level 1 attack because they relied primarily on the number of friends or the picture of the requester as a heuristic cue and made snap judgments. Victims also demonstrated a herd mentality, gravitating to a phisher whose page showed more connections. Such profiles caused an upward information cascade, where each victim attracted many more victims through a social contagion effect. Individuals receiving a level 2 information request on Facebook peripherally focused on the source of the request by using the sender's picture in the message as a credibility cue. Springer Science+Business Media New York, 2014 IT diffusion and adoption nationallicence Social contagion nationallicence Computer-mediated communication and collaboration nationallicence Laboratory experiments nationallicence Social media nationallicence Online deception nationallicence Phishing nationallicence Information Systems Frontiers Springer US; http://www.springer-ny.com 17/6(2015-12-01), 1353-1367 1387-3326 17:6<1353 2015 17 10796 https://doi.org/10.1007/s10796-014-9509-2 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10796-014-9509-2 text/html Onlinezugriff via DOI NATIONALLICENCE 100 1- Vishwanath Arun Communication, Management Science & Systems, SUNY at Buffalo, 14260, Buffalo, NY, USA aut NATIONALLICENCE 773 0- Information Systems Frontiers Springer US; http://www.springer-ny.com 17/6(2015-12-01), 1353-1367 1387-3326 17:6<1353 2015 17 10796