caa a22 4500 606232060 CHVBK 20210128101224.0 cr unu---uuuuu 210128e20151101xx s 000 0 eng 10.1007/s10508-014-0428-6 doi (NATIONALLICENCE)springer-10.1007/s10508-014-0428-6 An Experimental Study of Men's and Women's Personal Ads [Elektronische Daten] [Donald Strassberg, Brittany English] Personal ads have long served as a potentially rich source of information for social scientists regarding what women and men appear to be looking for in a partner and what they believe potential partners are looking for in them. Almost every study of this type has content analyzed existing personal ads in print media or, more recently, on the Internet. Many of the limits of this research approach were addressed in a study by Strassberg and Holty (2003) utilizing an experimental research design. Contrary to theory, prior research, and prediction, the most popular female seeking male (FSM) ad in that study was one in which the woman described herself as "financially independent, successful [and] ambitious,” producing over 50% more responses than the next most popular ad, describing the writer as "very attractive and slim.” The present study replicated the Strassberg and Holty methodology, placing the same fictitious MSF and FSM personal ads using far more accessible Internet personal ad sites. Contrary to the previous finding, but consistent with evolutionary theories and social psychological experiments (e.g., Townsend & Wasserman, 1998), ads that presented the woman as attractive and the man as financially successful elicited the most interest. Springer Science+Business Media New York, 2014 Personal ads nationallicence Mating strategies nationallicence Parental investment theory nationallicence What men and women want nationallicence Strassberg Donald Department of Psychology, University of Utah, 380 S. 1530 E., Room 502, 84112, Salt Lake City, UT, USA aut English Brittany Department of Psychology, University of Utah, 380 S. 1530 E., Room 502, 84112, Salt Lake City, UT, USA aut Archives of Sexual Behavior Springer US; http://www.springer-ny.com 44/8(2015-11-01), 2249-2255 0004-0002 44:8<2249 2015 44 10508 https://doi.org/10.1007/s10508-014-0428-6 text/html Onlinezugriff via DOI BK010053 XK010053 XK010000 Metadata rights reserved Springer special CC-BY-NC licence nationallicence 1 research-article jats NATIONALLICENCE NATIONALLICENCE NL-springer NATIONALLICENCE 856 40 https://doi.org/10.1007/s10508-014-0428-6 text/html Onlinezugriff via DOI NATIONALLICENCE 700 1- Strassberg Donald Department of Psychology, University of Utah, 380 S. 1530 E., Room 502, 84112, Salt Lake City, UT, USA aut NATIONALLICENCE 700 1- English Brittany Department of Psychology, University of Utah, 380 S. 1530 E., Room 502, 84112, Salt Lake City, UT, USA aut NATIONALLICENCE 773 0- Archives of Sexual Behavior Springer US; http://www.springer-ny.com 44/8(2015-11-01), 2249-2255 0004-0002 44:8<2249 2015 44 10508