Different Shades of Green Consciousness: The Interplay of Sustainability Labeling and Environmental Impact on Product Evaluations
| LEADER | caa a22 4500 | ||
|---|---|---|---|
| 001 | 605482918 | ||
| 003 | CHVBK | ||
| 005 | 20210128100428.0 | ||
| 007 | cr unu---uuuuu | ||
| 008 | 210128e20150401xx s 000 0 eng | ||
| 024 | 7 | 0 | |a 10.1007/s10551-014-2080-4 |2 doi |
| 035 | |a (NATIONALLICENCE)springer-10.1007/s10551-014-2080-4 | ||
| 100 | 1 | |a Cho |D Yoon-Na |u Department of Marketing & Business Law, Villanova University, Villanova, PA, USA |4 aut | |
| 245 | 1 | 0 | |a Different Shades of Green Consciousness: The Interplay of Sustainability Labeling and Environmental Impact on Product Evaluations |h [Elektronische Daten] |c [Yoon-Na Cho] |
| 520 | 3 | |a The sustainability labeling on the front of a package featured in a print advertisement may influence consumers' product evaluations and purchase decisions. The findings of this exploratory study suggest that consumers seem to evaluate the sustainability claim more favorably if the advertisement highlights the personal impact on them. Moreover, environmental involvement appears to further moderate the effects of sustainability claims and environmental impact framing. The interactions that emerged in this study suggest that sustainability labeling effects constitute a complex phenomenon that warrants future research. | |
| 540 | |a Springer Science+Business Media Dordrecht, 2014 | ||
| 690 | 7 | |a Green marketing |2 nationallicence | |
| 690 | 7 | |a Sustainability labeling |2 nationallicence | |
| 690 | 7 | |a Environmental involvement |2 nationallicence | |
| 690 | 7 | |a Advertisement |2 nationallicence | |
| 773 | 0 | |t Journal of Business Ethics |d Springer Netherlands |g 128/1(2015-04-01), 73-82 |x 0167-4544 |q 128:1<73 |1 2015 |2 128 |o 10551 | |
| 856 | 4 | 0 | |u https://doi.org/10.1007/s10551-014-2080-4 |q text/html |z Onlinezugriff via DOI |
| 898 | |a BK010053 |b XK010053 |c XK010000 | ||
| 900 | 7 | |a Metadata rights reserved |b Springer special CC-BY-NC licence |2 nationallicence | |
| 908 | |D 1 |a research-article |2 jats | ||
| 949 | |B NATIONALLICENCE |F NATIONALLICENCE |b NL-springer | ||
| 950 | |B NATIONALLICENCE |P 856 |E 40 |u https://doi.org/10.1007/s10551-014-2080-4 |q text/html |z Onlinezugriff via DOI | ||
| 950 | |B NATIONALLICENCE |P 100 |E 1- |a Cho |D Yoon-Na |u Department of Marketing & Business Law, Villanova University, Villanova, PA, USA |4 aut | ||
| 950 | |B NATIONALLICENCE |P 773 |E 0- |t Journal of Business Ethics |d Springer Netherlands |g 128/1(2015-04-01), 73-82 |x 0167-4544 |q 128:1<73 |1 2015 |2 128 |o 10551 | ||