Instrumental and/or Deliberative? A Typology of CSR Communication Tools
| LEADER | caa a22 4500 | ||
|---|---|---|---|
| 001 | 605483957 | ||
| 003 | CHVBK | ||
| 005 | 20210128100433.0 | ||
| 007 | cr unu---uuuuu | ||
| 008 | 210128e20151001xx s 000 0 eng | ||
| 024 | 7 | 0 | |a 10.1007/s10551-014-2282-9 |2 doi |
| 035 | |a (NATIONALLICENCE)springer-10.1007/s10551-014-2282-9 | ||
| 245 | 0 | 0 | |a Instrumental and/or Deliberative? A Typology of CSR Communication Tools |h [Elektronische Daten] |c [Peter Seele, Irina Lock] |
| 520 | 3 | |a Addressing the critique that communication activities with regard to CSR are often merely instrumental marketing or public relation tools, this paper develops a toolbox of CSR communication that takes into account a deliberative notion. We derive this toolbox classification from the political approach of CSR that is based on Habermasian discourse ethics and show that it has a communicative core. Therefore, we embed CSR communication within political CSR theory and extend it by Habermasian communication theory, particularly the four validity claims of communication. Given this communicative basis, we localize CSR communication as a main means to receive moral legitimacy within political CSR theory. A typology of CSR communication tools is advanced and substantiated by a review of case studies supporting the categories. Thus, we differentiate between instrumental and deliberative, as well as published and unpublished tools. Practical examples for the literature-derived tool categories are provided and their limitations are discussed. | |
| 540 | |a Springer Science+Business Media Dordrecht, 2014 | ||
| 690 | 7 | |a CSR communication |2 nationallicence | |
| 690 | 7 | |a Communicative action |2 nationallicence | |
| 690 | 7 | |a Credibility |2 nationallicence | |
| 690 | 7 | |a Deliberative democracy |2 nationallicence | |
| 690 | 7 | |a Habermas |2 nationallicence | |
| 690 | 7 | |a Legitimacy |2 nationallicence | |
| 700 | 1 | |a Seele |D Peter |u Institute of Marketing and Communication Management (IMCA), Faculty of Communication Sciences, USI - University of Lugano, via G. Buffi 13 (R.362), 6900, Lugano, Switzerland |4 aut | |
| 700 | 1 | |a Lock |D Irina |u Institute of Marketing and Communication Management (IMCA), Faculty of Communication Sciences, USI - University of Lugano, via G. Buffi 13 (R.362), 6900, Lugano, Switzerland |4 aut | |
| 773 | 0 | |t Journal of Business Ethics |d Springer Netherlands |g 131/2(2015-10-01), 401-414 |x 0167-4544 |q 131:2<401 |1 2015 |2 131 |o 10551 | |
| 856 | 4 | 0 | |u https://doi.org/10.1007/s10551-014-2282-9 |q text/html |z Onlinezugriff via DOI |
| 898 | |a BK010053 |b XK010053 |c XK010000 | ||
| 900 | 7 | |a Metadata rights reserved |b Springer special CC-BY-NC licence |2 nationallicence | |
| 908 | |D 1 |a research-article |2 jats | ||
| 949 | |B NATIONALLICENCE |F NATIONALLICENCE |b NL-springer | ||
| 950 | |B NATIONALLICENCE |P 856 |E 40 |u https://doi.org/10.1007/s10551-014-2282-9 |q text/html |z Onlinezugriff via DOI | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Seele |D Peter |u Institute of Marketing and Communication Management (IMCA), Faculty of Communication Sciences, USI - University of Lugano, via G. Buffi 13 (R.362), 6900, Lugano, Switzerland |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Lock |D Irina |u Institute of Marketing and Communication Management (IMCA), Faculty of Communication Sciences, USI - University of Lugano, via G. Buffi 13 (R.362), 6900, Lugano, Switzerland |4 aut | ||
| 950 | |B NATIONALLICENCE |P 773 |E 0- |t Journal of Business Ethics |d Springer Netherlands |g 131/2(2015-10-01), 401-414 |x 0167-4544 |q 131:2<401 |1 2015 |2 131 |o 10551 | ||