Is There a "Fair” in Fair-Trade? Social Dominance Orientation Influences Perceptions of and Preferences for Fair-Trade Products

Verfasser / Beitragende:
[Kimberly Rios, Stacey Finkelstein, Jennifer Landa]
Ort, Verlag, Jahr:
2015
Enthalten in:
Journal of Business Ethics, 130/1(2015-08-01), 171-180
Format:
Artikel (online)
ID: 605484120
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024 7 0 |a 10.1007/s10551-014-2221-9  |2 doi 
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245 0 0 |a Is There a "Fair” in Fair-Trade? Social Dominance Orientation Influences Perceptions of and Preferences for Fair-Trade Products  |h [Elektronische Daten]  |c [Kimberly Rios, Stacey Finkelstein, Jennifer Landa] 
520 3 |a In recent years, there has been a surge in popularity of the fair-trade industry, which seeks to improve trading conditions and to promote the rights of marginalized workers. Although research suggests that fair-trade products are perceived as promoting social and economic responsibility, some individuals—namely, those who seek to maintain existing group inequalities (i.e., those high in social dominance orientation or SDO) or those induced to think inequality is a good thing—may not share this perception. Across three studies, we found that (1) SDO relates negatively to fair-trade consumption, and (2) this relationship is mediated by the tendency for high-SDO individuals to see fair-trade products as less compatible with their conception of social justice. Our findings held after controlling for related individual-differences variables, and regardless of whether SDO was measured or manipulated. Implications for how to maximize the likelihood that people will perceive fair-trade products as "fair” are discussed. 
540 |a Springer Science+Business Media Dordrecht, 2014 
690 7 |a Fair-trade products  |2 nationallicence 
690 7 |a Social dominance orientation  |2 nationallicence 
690 7 |a Consumer behavior  |2 nationallicence 
690 7 |a Justice  |2 nationallicence 
700 1 |a Rios  |D Kimberly  |u Department of Psychology, Ohio University, 219 Porter Hall, 45701, Athens, OH, USA  |4 aut 
700 1 |a Finkelstein  |D Stacey  |u Zicklin School of Business, Baruch College, City University of New York, 55 Lexington Ave, 10010, New York, NY, USA  |4 aut 
700 1 |a Landa  |D Jennifer  |u University of Chicago, Chicago, IL, USA  |4 aut 
773 0 |t Journal of Business Ethics  |d Springer Netherlands  |g 130/1(2015-08-01), 171-180  |x 0167-4544  |q 130:1<171  |1 2015  |2 130  |o 10551 
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950 |B NATIONALLICENCE  |P 700  |E 1-  |a Rios  |D Kimberly  |u Department of Psychology, Ohio University, 219 Porter Hall, 45701, Athens, OH, USA  |4 aut 
950 |B NATIONALLICENCE  |P 700  |E 1-  |a Finkelstein  |D Stacey  |u Zicklin School of Business, Baruch College, City University of New York, 55 Lexington Ave, 10010, New York, NY, USA  |4 aut 
950 |B NATIONALLICENCE  |P 700  |E 1-  |a Landa  |D Jennifer  |u University of Chicago, Chicago, IL, USA  |4 aut 
950 |B NATIONALLICENCE  |P 773  |E 0-  |t Journal of Business Ethics  |d Springer Netherlands  |g 130/1(2015-08-01), 171-180  |x 0167-4544  |q 130:1<171  |1 2015  |2 130  |o 10551