Corporate Social ‘Irresponsibility': Are Consumers' Biases in Attribution of Blame Helping Companies in Product-Harm Crises Involving Hybrid Products?

Verfasser / Beitragende:
[Sergio Carvalho, Etayankara Muralidharan, Hari Bapuji]
Ort, Verlag, Jahr:
2015
Enthalten in:
Journal of Business Ethics, 130/3(2015-09-01), 651-663
Format:
Artikel (online)
ID: 605484244
LEADER caa a22 4500
001 605484244
003 CHVBK
005 20210128100435.0
007 cr unu---uuuuu
008 210128e20150901xx s 000 0 eng
024 7 0 |a 10.1007/s10551-014-2258-9  |2 doi 
035 |a (NATIONALLICENCE)springer-10.1007/s10551-014-2258-9 
245 0 0 |a Corporate Social ‘Irresponsibility': Are Consumers' Biases in Attribution of Blame Helping Companies in Product-Harm Crises Involving Hybrid Products?  |h [Elektronische Daten]  |c [Sergio Carvalho, Etayankara Muralidharan, Hari Bapuji] 
520 3 |a In recent years, there have been several high-profile recalls of hybrid products (those where organizations in multiple countries take part in the design, component sourcing, manufacturing, and marketing of a product). If consumers perceive a global firm to be responsible for the recall, then it will reduce their brand equity. Therefore, global firms may respond in ethically questionable ways to justify themselves to important stakeholders and avoid blame. Understanding how stakeholders attribute blame for crises involving hybrid products is important to shed light on the unethical manner in which global firms might avoid blame in such situations. The research reported here shows that in a hybrid product crisis, consumers show a bias in favor of the brand company and against the manufacturing company. This bias is more pronounced when the country of manufacture has an unfavorable image or when consumers lack familiarity with the recalled brand. Ambiguous recall announcements by companies that fail to provide a specific and clear reason for the product defect prompt consumers to assume that a manufacturing flaw caused the product defect. As a result, consumers reduce their attribution of blame for the brand company, and thus its brand equity is maintained. 
540 |a Springer Science+Business Media Dordrecht, 2014 
690 7 |a Product recall  |2 nationallicence 
690 7 |a Attribution of blame  |2 nationallicence 
690 7 |a Brand familiarity  |2 nationallicence 
690 7 |a Hybrid products  |2 nationallicence 
700 1 |a Carvalho  |D Sergio  |u Rowe School of Business, Faculty of Management, Dalhousie University, Kenneth C. Rowe Mgmt Bldg., 6100 University Avenue, PO Box 15000, B3H 4R2, Halifax, NS, Canada  |4 aut 
700 1 |a Muralidharan  |D Etayankara  |u MacEwan University School of Business, Grant MacEwan University, Edmonton, AB, Canada  |4 aut 
700 1 |a Bapuji  |D Hari  |u Asper School of Business, University of Manitoba, Winnipeg, MB, Canada  |4 aut 
773 0 |t Journal of Business Ethics  |d Springer Netherlands  |g 130/3(2015-09-01), 651-663  |x 0167-4544  |q 130:3<651  |1 2015  |2 130  |o 10551 
856 4 0 |u https://doi.org/10.1007/s10551-014-2258-9  |q text/html  |z Onlinezugriff via DOI 
898 |a BK010053  |b XK010053  |c XK010000 
900 7 |a Metadata rights reserved  |b Springer special CC-BY-NC licence  |2 nationallicence 
908 |D 1  |a research-article  |2 jats 
949 |B NATIONALLICENCE  |F NATIONALLICENCE  |b NL-springer 
950 |B NATIONALLICENCE  |P 856  |E 40  |u https://doi.org/10.1007/s10551-014-2258-9  |q text/html  |z Onlinezugriff via DOI 
950 |B NATIONALLICENCE  |P 700  |E 1-  |a Carvalho  |D Sergio  |u Rowe School of Business, Faculty of Management, Dalhousie University, Kenneth C. Rowe Mgmt Bldg., 6100 University Avenue, PO Box 15000, B3H 4R2, Halifax, NS, Canada  |4 aut 
950 |B NATIONALLICENCE  |P 700  |E 1-  |a Muralidharan  |D Etayankara  |u MacEwan University School of Business, Grant MacEwan University, Edmonton, AB, Canada  |4 aut 
950 |B NATIONALLICENCE  |P 700  |E 1-  |a Bapuji  |D Hari  |u Asper School of Business, University of Manitoba, Winnipeg, MB, Canada  |4 aut 
950 |B NATIONALLICENCE  |P 773  |E 0-  |t Journal of Business Ethics  |d Springer Netherlands  |g 130/3(2015-09-01), 651-663  |x 0167-4544  |q 130:3<651  |1 2015  |2 130  |o 10551