The Role of Corporate Social Responsibility in Consumer Evaluation of Nutrition Information Disclosure by Retail Restaurants
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| 024 | 7 | 0 | |a 10.1007/s10551-014-2230-8 |2 doi |
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| 245 | 0 | 4 | |a The Role of Corporate Social Responsibility in Consumer Evaluation of Nutrition Information Disclosure by Retail Restaurants |h [Elektronische Daten] |c [Christine Ye, J. Cronin Jr., John Peloza] |
| 520 | 3 | |a Research examining consumer responses to the provision of nutritional information as part of restaurant menus has produced mixed results. In light of pending legislation requiring the provision of nutritional information, the authors examine the how corporate social responsibility (CSR) impacts consumer service evaluation of restaurants. Findings from three studies demonstrate that the relationship between consumer attitudes toward the disclosure of nutrition information and their subsequent evaluation of the food provider is impacted by CSR-related initiatives. Studies one and two find that consumer evaluations are enhanced when the firm has an existing reputation for CSR and when the firm includes healthy product options as part of the introduction of the nutritional information. Study 3 finds these effects are particularly strong with fast-food restaurants. Overall, the findings suggest that, for some firms, the introduction of the legislation provides an opportunity to strengthen relationships with customers and gain advantage over some competitors. | |
| 540 | |a Springer Science+Business Media Dordrecht, 2014 | ||
| 690 | 7 | |a Corporate social responsibility |2 nationallicence | |
| 690 | 7 | |a Calorie disclosure |2 nationallicence | |
| 690 | 7 | |a Retail restaurants |2 nationallicence | |
| 690 | 7 | |a Strategic fit |2 nationallicence | |
| 690 | 7 | |a Structural equation modeling |2 nationallicence | |
| 700 | 1 | |a Ye |D Christine |u Marketing Department, Bill and Vieve Gore School of Business, Westminster College, 1840 S 1300 E, 84105, Salt Lake City, UT, USA |4 aut | |
| 700 | 1 | |a Cronin Jr. |D J. |u College of Business, Florida State University, 821 Academic Way, PO Box 3061110, 32306-1110, Tallahassee, FL, USA |4 aut | |
| 700 | 1 | |a Peloza |D John |u Gatton College of Business and Economics, University of Kentucky, 40526, 550 S Limestone St. Lexington, KY, USA |4 aut | |
| 773 | 0 | |t Journal of Business Ethics |d Springer Netherlands |g 130/2(2015-08-01), 313-326 |x 0167-4544 |q 130:2<313 |1 2015 |2 130 |o 10551 | |
| 856 | 4 | 0 | |u https://doi.org/10.1007/s10551-014-2230-8 |q text/html |z Onlinezugriff via DOI |
| 898 | |a BK010053 |b XK010053 |c XK010000 | ||
| 900 | 7 | |a Metadata rights reserved |b Springer special CC-BY-NC licence |2 nationallicence | |
| 908 | |D 1 |a research-article |2 jats | ||
| 949 | |B NATIONALLICENCE |F NATIONALLICENCE |b NL-springer | ||
| 950 | |B NATIONALLICENCE |P 856 |E 40 |u https://doi.org/10.1007/s10551-014-2230-8 |q text/html |z Onlinezugriff via DOI | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Ye |D Christine |u Marketing Department, Bill and Vieve Gore School of Business, Westminster College, 1840 S 1300 E, 84105, Salt Lake City, UT, USA |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Cronin Jr |D J. |u College of Business, Florida State University, 821 Academic Way, PO Box 3061110, 32306-1110, Tallahassee, FL, USA |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Peloza |D John |u Gatton College of Business and Economics, University of Kentucky, 40526, 550 S Limestone St. Lexington, KY, USA |4 aut | ||
| 950 | |B NATIONALLICENCE |P 773 |E 0- |t Journal of Business Ethics |d Springer Netherlands |g 130/2(2015-08-01), 313-326 |x 0167-4544 |q 130:2<313 |1 2015 |2 130 |o 10551 | ||