Publicity as Covert Marketing? The Role of Persuasion Knowledge and Ethical Perceptions on Beliefs and Credibility in a Video News Release Story
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| 024 | 7 | 0 | |a 10.1007/s10551-014-2227-3 |2 doi |
| 035 | |a (NATIONALLICENCE)springer-10.1007/s10551-014-2227-3 | ||
| 245 | 0 | 0 | |a Publicity as Covert Marketing? The Role of Persuasion Knowledge and Ethical Perceptions on Beliefs and Credibility in a Video News Release Story |h [Elektronische Daten] |c [Michelle Nelson, Jiwoo Park] |
| 520 | 3 | |a Publicity may be considered "covert marketing” when the audience believes the message was created by an independent source (journalist) rather than the product marketer. We focus on one form of publicity—video news releases (VNRs)—which are packaged video segments created and provided for free by a third party to the news organization. VNRs are usually shown without source disclosure. In study one, viewers' beliefs about and perceptions of credibility in a news story (that is actually a VNR) are altered when they acquire persuasion knowledge about VNRs and learn that the source of the story was an unedited VNR. Study two resultsshow similar patterns despite the fact that source disclosure of the story was provided on screen. Importantly, the perceived ethics of VNRs impact perceptions of credibility. | |
| 540 | |a Springer Science+Business Media Dordrecht, 2014 | ||
| 690 | 7 | |a Media literacy |2 nationallicence | |
| 690 | 7 | |a Publicity |2 nationallicence | |
| 690 | 7 | |a Persuasion knowledge |2 nationallicence | |
| 690 | 7 | |a Public relations |2 nationallicence | |
| 690 | 7 | |a Video news releases |2 nationallicence | |
| 690 | 7 | |a Credibility |2 nationallicence | |
| 690 | 7 | |a Covert marketing |2 nationallicence | |
| 700 | 1 | |a Nelson |D Michelle |u Department of Advertising, University of Illinois at Urbana-Champaign, 810 S. Wright Street, 61801, Urbana, IL, USA |4 aut | |
| 700 | 1 | |a Park |D Jiwoo |u College of Mass Communication, Southern Illinois University at Carbondale, 1100 Lincoln Dr. Rm. 1005, 62901, Carbondale, IL, USA |4 aut | |
| 773 | 0 | |t Journal of Business Ethics |d Springer Netherlands |g 130/2(2015-08-01), 327-341 |x 0167-4544 |q 130:2<327 |1 2015 |2 130 |o 10551 | |
| 856 | 4 | 0 | |u https://doi.org/10.1007/s10551-014-2227-3 |q text/html |z Onlinezugriff via DOI |
| 898 | |a BK010053 |b XK010053 |c XK010000 | ||
| 900 | 7 | |a Metadata rights reserved |b Springer special CC-BY-NC licence |2 nationallicence | |
| 908 | |D 1 |a research-article |2 jats | ||
| 949 | |B NATIONALLICENCE |F NATIONALLICENCE |b NL-springer | ||
| 950 | |B NATIONALLICENCE |P 856 |E 40 |u https://doi.org/10.1007/s10551-014-2227-3 |q text/html |z Onlinezugriff via DOI | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Nelson |D Michelle |u Department of Advertising, University of Illinois at Urbana-Champaign, 810 S. Wright Street, 61801, Urbana, IL, USA |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Park |D Jiwoo |u College of Mass Communication, Southern Illinois University at Carbondale, 1100 Lincoln Dr. Rm. 1005, 62901, Carbondale, IL, USA |4 aut | ||
| 950 | |B NATIONALLICENCE |P 773 |E 0- |t Journal of Business Ethics |d Springer Netherlands |g 130/2(2015-08-01), 327-341 |x 0167-4544 |q 130:2<327 |1 2015 |2 130 |o 10551 | ||