The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective
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| 024 | 7 | 0 | |a 10.1007/s10551-014-2066-2 |2 doi |
| 035 | |a (NATIONALLICENCE)springer-10.1007/s10551-014-2066-2 | ||
| 245 | 0 | 4 | |a The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective |h [Elektronische Daten] |c [Carolin Plewa, Jodie Conduit, Pascale Quester, Claire Johnson] |
| 520 | 3 | |a Corporate volunteering (CV) is known to be an effective employee engagement initiative. However, despite the prominence of corporate social responsibility (CSR) in academia and practice, research is yet to investigate whether and how CV may influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in Australia show perceived familiarity with a company's CV programme to positively impact CSR image and firm image, partially mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word-of-mouth. Further analysis reveals the moderating effect of perceived leveraging of the corporate volunteering programme, customer status and the value individuals place on CSR. The paper concludes with theoretical and managerial implications, as well as an agenda for future research. | |
| 540 | |a Springer Science+Business Media Dordrecht, 2014 | ||
| 690 | 7 | |a Corporate volunteering |2 nationallicence | |
| 690 | 7 | |a CSR image |2 nationallicence | |
| 690 | 7 | |a Consumer |2 nationallicence | |
| 690 | 7 | |a Attribution |2 nationallicence | |
| 690 | 7 | |a Loyalty |2 nationallicence | |
| 690 | 7 | |a Word-of-mouth |2 nationallicence | |
| 690 | 7 | |a AVE : Average variance extracted |2 nationallicence | |
| 690 | 7 | |a CSR : Corporate social responsibility |2 nationallicence | |
| 690 | 7 | |a CV : Corporate volunteering |2 nationallicence | |
| 700 | 1 | |a Plewa |D Carolin |u Business School, The University of Adelaide, 5005, Adelaide, SA, Australia |4 aut | |
| 700 | 1 | |a Conduit |D Jodie |u Business School, The University of Adelaide, 5005, Adelaide, SA, Australia |4 aut | |
| 700 | 1 | |a Quester |D Pascale |u Business School, The University of Adelaide, 5005, Adelaide, SA, Australia |4 aut | |
| 700 | 1 | |a Johnson |D Claire |u Business School, The University of Adelaide, 5005, Adelaide, SA, Australia |4 aut | |
| 773 | 0 | |t Journal of Business Ethics |d Springer Netherlands |g 127/3(2015-03-01), 643-659 |x 0167-4544 |q 127:3<643 |1 2015 |2 127 |o 10551 | |
| 856 | 4 | 0 | |u https://doi.org/10.1007/s10551-014-2066-2 |q text/html |z Onlinezugriff via DOI |
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| 900 | 7 | |a Metadata rights reserved |b Springer special CC-BY-NC licence |2 nationallicence | |
| 908 | |D 1 |a research-article |2 jats | ||
| 949 | |B NATIONALLICENCE |F NATIONALLICENCE |b NL-springer | ||
| 950 | |B NATIONALLICENCE |P 856 |E 40 |u https://doi.org/10.1007/s10551-014-2066-2 |q text/html |z Onlinezugriff via DOI | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Plewa |D Carolin |u Business School, The University of Adelaide, 5005, Adelaide, SA, Australia |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Conduit |D Jodie |u Business School, The University of Adelaide, 5005, Adelaide, SA, Australia |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Quester |D Pascale |u Business School, The University of Adelaide, 5005, Adelaide, SA, Australia |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Johnson |D Claire |u Business School, The University of Adelaide, 5005, Adelaide, SA, Australia |4 aut | ||
| 950 | |B NATIONALLICENCE |P 773 |E 0- |t Journal of Business Ethics |d Springer Netherlands |g 127/3(2015-03-01), 643-659 |x 0167-4544 |q 127:3<643 |1 2015 |2 127 |o 10551 | ||