Will You Purchase Environmentally Friendly Products? Using Prediction Requests to Increase Choice of Sustainable Products
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| 024 | 7 | 0 | |a 10.1007/s10551-014-2143-6 |2 doi |
| 035 | |a (NATIONALLICENCE)springer-10.1007/s10551-014-2143-6 | ||
| 245 | 0 | 0 | |a Will You Purchase Environmentally Friendly Products? Using Prediction Requests to Increase Choice of Sustainable Products |h [Elektronische Daten] |c [H. Bodur, Kimberly Duval, Bianca Grohmann] |
| 520 | 3 | |a Research shows that commitment-based interventions are among the most effective strategies to encourage pro-environmental behaviors, but methods to elicit commitments from a large number of individuals (i.e., door-to-door or phone campaigns) are often costly and unrealistic. Predictions requests—a commitment-type strategy—are an effective mass-communication strategy and have the potential to influence pro-environmental behavior among large audiences. This research is the first to demonstrate that prediction requests in a consumer behavior context influence preference for environmentally friendly products. In addition, this research examines the role of individual and contextual factors in influencing the efficacy of prediction requests. Study 1 shows that exposure to an advertisement with a prediction request leads to increased preferences for environmentally sustainable (vs. traditional) household cleaning products, compared to a control advertisement, and that this effect is greater when the prediction request is paired with an audience cue (vs. prediction request only). Study 2 indicates that the effect of prediction requests on preference for sustainable products is greater for individuals with interdependent (vs. independent) self-construal. Substantive implications and directions for future research are discussed. | |
| 540 | |a Springer Science+Business Media Dordrecht, 2014 | ||
| 690 | 7 | |a Sustainability in marketing |2 nationallicence | |
| 690 | 7 | |a Ethical consumption |2 nationallicence | |
| 690 | 7 | |a Ethical attributes |2 nationallicence | |
| 690 | 7 | |a Self-prophecy |2 nationallicence | |
| 690 | 7 | |a Self-construal |2 nationallicence | |
| 690 | 7 | |a Social influence |2 nationallicence | |
| 690 | 7 | |a Social responsibility |2 nationallicence | |
| 700 | 1 | |a Bodur |D H. |u Marketing Department, Concordia University, 1455 De Maisonneuve Blv. W, H3G 1M8, Montreal, QC, Canada |4 aut | |
| 700 | 1 | |a Duval |D Kimberly |u Marketing Department, Concordia University, 1455 De Maisonneuve Blv. W, H3G 1M8, Montreal, QC, Canada |4 aut | |
| 700 | 1 | |a Grohmann |D Bianca |u Marketing Department, Concordia University, 1455 De Maisonneuve Blv. W, H3G 1M8, Montreal, QC, Canada |4 aut | |
| 773 | 0 | |t Journal of Business Ethics |d Springer Netherlands |g 129/1(2015-06-01), 59-75 |x 0167-4544 |q 129:1<59 |1 2015 |2 129 |o 10551 | |
| 856 | 4 | 0 | |u https://doi.org/10.1007/s10551-014-2143-6 |q text/html |z Onlinezugriff via DOI |
| 898 | |a BK010053 |b XK010053 |c XK010000 | ||
| 900 | 7 | |a Metadata rights reserved |b Springer special CC-BY-NC licence |2 nationallicence | |
| 908 | |D 1 |a research-article |2 jats | ||
| 949 | |B NATIONALLICENCE |F NATIONALLICENCE |b NL-springer | ||
| 950 | |B NATIONALLICENCE |P 856 |E 40 |u https://doi.org/10.1007/s10551-014-2143-6 |q text/html |z Onlinezugriff via DOI | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Bodur |D H. |u Marketing Department, Concordia University, 1455 De Maisonneuve Blv. W, H3G 1M8, Montreal, QC, Canada |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Duval |D Kimberly |u Marketing Department, Concordia University, 1455 De Maisonneuve Blv. W, H3G 1M8, Montreal, QC, Canada |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Grohmann |D Bianca |u Marketing Department, Concordia University, 1455 De Maisonneuve Blv. W, H3G 1M8, Montreal, QC, Canada |4 aut | ||
| 950 | |B NATIONALLICENCE |P 773 |E 0- |t Journal of Business Ethics |d Springer Netherlands |g 129/1(2015-06-01), 59-75 |x 0167-4544 |q 129:1<59 |1 2015 |2 129 |o 10551 | ||