Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising
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| 024 | 7 | 0 | |a 10.1007/s10551-014-2155-2 |2 doi |
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| 245 | 0 | 0 | |a Disentangling the Effects of Perceived Deception and Anticipated Harm on Consumer Responses to Deceptive Advertising |h [Elektronische Daten] |c [Guang-Xin Xie, Robert Madrigal, David Boush] |
| 520 | 3 | |a Previous behavioral research on advertising deception has focused on the extent to which consumers would be misled by claims and implications of advertisements. The present research examines the effect of an important, but largely neglected, dimension: the severity of anticipated harm as a result of being deceived. Two experiments disentangle the effect of anticipated harm on consumer brand attitudes and purchase intentions from that of perceived deception. Interestingly, greater harmfulness increases diagnosticity of perceived deception, which partially accounts for consumers' negative reactions to deceptive advertising. Theoretical, methodological, and ethical implications are discussed. | |
| 540 | |a Springer Science+Business Media Dordrecht, 2014 | ||
| 690 | 7 | |a Accessibility-diagnosticity |2 nationallicence | |
| 690 | 7 | |a Advertising ethics |2 nationallicence | |
| 690 | 7 | |a Anticipated harm |2 nationallicence | |
| 690 | 7 | |a Brand attitude |2 nationallicence | |
| 690 | 7 | |a Deceptive advertising |2 nationallicence | |
| 690 | 7 | |a Consumer ethical judgment |2 nationallicence | |
| 700 | 1 | |a Xie |D Guang-Xin |u College of Management, University of Massachusetts Boston, 02125, Boston, MA, USA |4 aut | |
| 700 | 1 | |a Madrigal |D Robert |u Charles H. Lundquist College of Business, 1205 University of Oregon, 97403, Eugene, OR, USA |4 aut | |
| 700 | 1 | |a Boush |D David |u Charles H. Lundquist College of Business, 1205 University of Oregon, 97403, Eugene, OR, USA |4 aut | |
| 773 | 0 | |t Journal of Business Ethics |d Springer Netherlands |g 129/2(2015-06-01), 281-293 |x 0167-4544 |q 129:2<281 |1 2015 |2 129 |o 10551 | |
| 856 | 4 | 0 | |u https://doi.org/10.1007/s10551-014-2155-2 |q text/html |z Onlinezugriff via DOI |
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| 900 | 7 | |a Metadata rights reserved |b Springer special CC-BY-NC licence |2 nationallicence | |
| 908 | |D 1 |a research-article |2 jats | ||
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| 950 | |B NATIONALLICENCE |P 856 |E 40 |u https://doi.org/10.1007/s10551-014-2155-2 |q text/html |z Onlinezugriff via DOI | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Xie |D Guang-Xin |u College of Management, University of Massachusetts Boston, 02125, Boston, MA, USA |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Madrigal |D Robert |u Charles H. Lundquist College of Business, 1205 University of Oregon, 97403, Eugene, OR, USA |4 aut | ||
| 950 | |B NATIONALLICENCE |P 700 |E 1- |a Boush |D David |u Charles H. Lundquist College of Business, 1205 University of Oregon, 97403, Eugene, OR, USA |4 aut | ||
| 950 | |B NATIONALLICENCE |P 773 |E 0- |t Journal of Business Ethics |d Springer Netherlands |g 129/2(2015-06-01), 281-293 |x 0167-4544 |q 129:2<281 |1 2015 |2 129 |o 10551 | ||